97.5 KLAK, popularly known as K-LAKE, is your Hometown Radio Station, playing today’s most popular hit music and yesterdays favorites! K-LAKE reaches over 100,000 18-49 year olds in Collin County and Texoma – young, active women and men who make buying decisions – radio is the last thing they hear in the car before they go shopping for new or used automobiles as well as the newest fashions, food and fun! KLAK listeners are constantly on the go - waking up with the station, listening at work on their radio, computer or phone and driving in the car. Don’t forget all those moms and dads taking the kids to soccer, shopping or a bite to eat! Advertising on 97.5 KLAK is efficient, effective and helps business grow!