The average cost for an ad during the “Big Game” is roughly $5 million! So how did Fiji Water get $12 million worth of advertising for FREE? Simply! World, meet Kelleth Cuthbert.
Cuthbert is now known as the “Fiji Water Girl,” aka, the girl who photobombed just about every celebrity on the red carpet at the Golden Globes. Her photobombing skills gave Fiji Water about $12 million worth of FREE advertising, according to marketing experts.
What does Kelleth have to say about all this? “It’s all strategic. You’ve got to angle.” She knew what she was doing!
via Yahoo Finance